ToolBox
AMP has created a unique toolbox that helps us executes strategies with precision. Want to know more?
Strategic Promotion Planning: We develop promotional strategies, concept and tactics that are consistent with brand’s unique marketing objectives and equity. We believe that strategic promotions must add value to the brand while delivering an integrated consumer message.
Consumer Promotions: This is where we put on our creative hats to deliver insightful and effective strategies. We begin by conceptualizing and implementing consumer promotions. As the promotion progresses, we review the actionable insights and fine tune your promotions based on analysis.
Some of our promotion methods include:
- Integrated Campaigns
- Experiential Marketing
- Organising in-store promotions
- Demonstrations – instore and outdoor
- Sampling – Instore, outdoor, and educational sectors
- Distribution of product / promotional material to end consumers
- Coupons – Production, distribution and redemption
- Scratch & Win - Production, distribution and redemption
- Recruitment & training of experienced promoters
- Provide database for future use from collated consumer responses
- Obtain approvals from Chamber of Commerce, Municipalities and specific venues
Direct Marketing: The AMP team works hard to bring together all the essential elements that make direct marketing effective.
Our methodology includes:
- Door to Door campaigns
- In home sampling & In house gatherings
- Database creation and management
- Creative packages
Merchandising: We provide merchandisers on short term basis or yearly contract basis in all GCC
countries. This option eases operations by assisting in handling logistics of merchandising. We also offer briefing & training of merchandisers.
